kksparks
Lover of words, social media and sharing neat things
I find with you fine folks.
A new NPR show debuts today
Fans of radio, TED, and brains (see today’s theme) may enjoy NPR’s latest show, which holds interviews with TED speakers, and gets them to elaborate on their research or passions. It’s called TED Radio Hour.
If the goal is to get attention or exposure on Pinterest, there’s one thing to consider with your pictures: go vertical.
Via Soshable.
Step by step guide to your social media success
via Beth Kanter: “This is an insanely useful page for developing a social media strategy - links to really well curated blog posts.”
You could probably spend hours with this - a great resource for beginners and leaders alike.
Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They are sought out and revisited. Often, they’ll enter into dialogue with their audience. They’re attuned to nuanced reactions and will adjust their narratives accordingly, whether a shift in tone of voice or a deeper dive into what was originally just a backstory.
From the Altimeter Group’s “Content: The New Marketing Equation.”
FontShop’s best typefaces of 2011 have been announced:
To celebrate the end of another exciting year in type, our type experts put their heads together to compile our annual “Best Of” list, highlighting the typefaces that surprised, impressed, and delighted us.
Some nice picks, I’m a big fan of TypeTogether’s Abril which was lauded as a “Modern Romance”.
From Monty:
And since infographics are all the rage, what better way to look at them? Of course, for SEO purposes, I’ve listed them here as well.
- Dell is presented as a master in the art and science of listening.
- Morton’s made headlines with its surprise-and-delight effort with influencer Peter Shankman recently, but goes beyond that with helpful information regularly.
- Unisys uses social media internally for effective collaboration and a boost to company productivity.
- KLM is using Twitter and Facebook for real-time customer service and encouraging customers to submit ideas.
- ABC is having fun with the way viewers can engage with their new show Pan Am by providing some goodies on Facebook.
